Mall Observation Essay Example

Mall Observation Paper Shopping Mall Observation A sociological observation was conducted at Manhattan Village mall from 5:48 P. M. to 8:00 P. M. on Saturday, September 18, 2010. There were many different types of ethnicity and different ways of how people act. On the observation day, there were many people in groups of three or more. People tend to just worry about themselves and their own group. Many families brought little kids and let them play around the water fountain. People are so unique in so many ways such as different cultures, views, an d perceptions. In order to communicate and adapt to a new culture, people must learn to understand signs, norms, and social control. These three factors are important and touch almost every aspect of social life. According to Kerry Ferris and Jill Stein in The Real World: an introduction to sociology, a sign is â€Å"a symbol that stands for or conveys an ideaâ€Å"(101). Signs are price tag, a slow down sign, numbers, and etc. All signs convey information. Signs are the most common and they make everyone’s life a little easier. Gestures is an example of signs. Gestures are usually have to do with body movements. We will write a custom essay sample on Mall Observation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mall Observation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mall Observation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Even though signs are everywhere and all around, some people have to learn in order to understand what they represent. For example, during the mall observation, there were many sale signs outside of the stores. Those signs are very powerful because they attract customers and persuade them to come in. Sale has many meanings like what is on sale and how many percent off of that particular item. People are being tricked because these signs are big, easy to see, and outside of the stores. One couple walked by Gap store, they saw a sign saying, â€Å" 25% to 50% off on Summer Apparels†. They saw the sign so automatic their minds started to be curious and nosy. They went in, came out with one bag, and looked happy that they got a good deal. Another example was when the girl asked a security where to look for an elevator in Macys. She spoke broken English so the security showed her to look at the directions on top. These directions are signs and pictures to guide people. Signs are very important because some people would be lost without them. Norms are â€Å"the rules and guidelines regarding what kinds of behavior are acceptable and appropriate within a culture†(Ferris and Stein 104). According to Ferris and Stein, some norms are informal and formal. Informal norms are unspoken and formal norms are laws or rules. There are many norms that can’t be written but as humans being, people learned them quite well. To be specific, an informal norm in the mall would be standing in line to buy ice cream. People are waiting to buy ice cream patiently, no one is allow to cut in front of anybody. Another example of informal norm is invade people personal space. When walking around the mall, people are all scattered everywhere. Do not walk close to them or touch them because they will be irritated. Informal norms are no need to be written down because society teach people to follow it. As for formal norms, they are rules and laws. Formal norms are written down and expected to be follow. However, some people are going to break these rules or laws. Basically, everybody know that no pets are allow in the mall. There was a lady, probably in her early thirty, brought a dog and tried to hide it in her purse. Of course, the security caught her and asked her to leave the mall. She knew not to bring her dog in the mall but yet she did it anyways. Then another boy broke the rule by wearing a jacket with a hood in the mall. Hats, masks, and sweaters with hood are not allow. Everyone needs to show their face and not try to hide anything. The boy listened to the security and took off his hood. However, if the security sees that the boy puts the hood on again, then he has to leave the mall. These norms are important in the shopping mall because the mall should be a safe place for everyone to hang out. If there are no norms, people would trash the mall and the mall is no longer a safe place to hang out. Social control is â€Å"the formal and informal mechanisms used to increase conformity to values and norms and thus increase social cohesion†(Ferris and Stein 105). Everybody needs to follow and obey the rules or there will be consequences. However, social control is established by sanctions. According to Ferris and Stein, sanctions are â€Å" a means of enforcing norms†(105). There are positive and negative sanctions. Positive sanctions are approval such as handshake, smile, praise, or reward. Negative sanctions are disapproval like harsh words, fine, or even jail. Some examples of positive sanctions are when the employees greet and shake hands with the customers. Also, this one young girl picked up a piece of trash and put it in the trash can. The janitor came and said thanks. Some of the negative sanctions examples are when one little boy got asked if he took some candies. The boy was about ten year old and he took some candies from Godiva. Even though the security did not arrest him but the boy was ask to leave. The boy received some harsh words from the security. Also the lady brought her dog broke the rules so she has to be punished by leaving the mall. Social control and sanctions are important in a shopping mall because they give order and everyone must follow. Without social control and sanctions, people would do whatever they want and there will be chaos. This mall observation was a great learning experience. This world would be crazy and chaos if there are no signs, norms, and social control. People would disrespect one another and there would be no order. This observation was interesting because it gave knowledge about human social activity. All people are trying to obey rules and regulations. However, there will always be someone who breaks the rules in order to adapt to a new culture.

The Truth Behind the Monster Essays

The Truth Behind the Monster Essays The Truth Behind the Monster Essay The Truth Behind the Monster Essay Does nurturing children have a positive outcome on their life? Or is it genetics that make children the way they are? Questions similar to these are addressed in the debate of nature vs Nurture. This argument centers around what controls our outcome: our environment or our genes. In Mary Shelley Frankincense, Victors creation, the intention of which was to help understand the concept of life and death, results in nothing more than destruction of his own life. Victor did not nurture the monster, even though it was eager for love and compassion the second Victor created it. After being repeatedly abused and rejected by others, the creature becomes evil. Both children and the creature in Frankincense share the basic psychological needs of love and affection that must be met in order for them to become active members in society. The nature vs Nurture dichotomy is an ongoing debate in psychology which centers around genetic inheritance and environmental factors to human development (Richardson 16). The main question is, are we shaped by our genes or by our environment? Many believe that individuals mold environments. Others say environments mold individuals. Genera Cherry, author of Everything Psychology, wonders when people accomplish tremendous academic success, did they do so because they are genetically predisposed to be successful or because of an enriching environment? Nurturing children has been proven to be one of the most effective ways for them to become successful and prosperous adults. The nurture side of the nature vs Nurture refers more to personal experience and childhood. According to Keith Richardson, author of Developmental Psychology, a supportive nurturing can enable each child to succeed happily within the parameters of his or her own impairment (Richardson 31). Most people are a product of their own circumstances. If a person grows up with no nurturing, or family, never knowing what it is like to have his or her basic needs met, he or she is less likely to show love to anyone. Kids who are born into a life of crime continue the life of crime because they do not know any other way. The social learning theory of psychology states that if a child observes aggressive behavior between parents, siblings, or both, he or she often copies this behavior, creating a cycle. Children need to be loved in order to how love. Jesse K. Denominated is a convicted murderer. He allegedly raped and murdered his seven-year-old neighbor, Megan Kane, in Hamilton New Jersey on July 29, 1994. He lured Kane into his house by offering to show her a puppy. He then proceeded to rape her. Denominated later strangled her with a belt. He placed the body in his truck, and assaulted her an additional time before placing Megan in a wooden toy chest and dumping it near Mercer County Park. When they searched Jesses house that night, he was very nervous, sweaty, and kept mixing up his stories. The next day, Denominated eventually confessed to his crimes and lead the police to the spot of Means body. Evidence of blood stains, hair, and fiber samples were found by police outside of Detainments home. Authorities also found a bite mark matching Megan Kansas teeth on his hand, leading him to be found guilty of kidnapping, four counts T aggravated sexual assault, Ana two counts AT Talons murder. He Tact penalty and a minimum of 30 years in prison (Glassblowers). All throughout his life, Jesse Denominated never knew what it was like to truly be loved and cared for. His mother, an alcoholic, who had ten different children with several men, never cared for Jesse. His father, a violent drinker with a criminal background, sexually abused Jesse and his brother day after day. Jesse also reported watching his father rape a seven year old girl. According to Carol Chock, a forensic social worker, Detainments father tortured and killed their pets, and that he once forced the brothers to eat their pet rabbit. The family also lived in poverty for a long period of time, and Jesse never sought proper medical attention for his clearly histrionically childhood. Under those terrible circumstances, could the murder of Megan Kane have been a result of Jesse Denominated lack of nurture as a child? When Frankincenses creation first came to life, he was deformed, but not necessarily a monster. His murderous actions turned him into one, but only after he was repeatedly abused and rejected by humans (Baldric 201). When the monster goes into hiding because Victor rejects him, he observes a family across the way and sees how people interact with each other. He sees affection and love, but he also sees hat everything is not always perfect. The monster responds strongly to the love the De Lackeys have for each other, and to Felids obvious sadness (Baldric 201). Frankincenses creation builds up the courage to tell the De Lackeys about what is happening to him. They immediately reject him because he is not a human, and he looks deformed. Even after Victor abandons him and Felix assaults him, the monster tries to save a drowning girl. However, because of his appearance, the girls father tries to kill the monster. The monster shows the romantic notion that good nature ND kindness are inherited qualities in human beings (Bloom 201). The monster knows that people despise him because of his horrible appearance. He also learns that society does not always accept people who look differently. The monster even says, all men hate the wrenched (Shelley 81). When he kills William, Frankincenses brother, its because he wants Victor to feel the same pain he does. He doesnt do it because of the nature in which he was created. The monster hopes that if Victor feels his pain, he will create a partner monster to love him. Victor refuses, making he monster even more upset. Victor willingly accepts responsibility for the creatures existence, but he fails to understand that his own actions after the creatures birth, as well as the treatment of the creature by other humans, are responsible for the creatures malevolent behavior (Killed 186). Victor is ignorant when it comes to whom to blame for Williams death. The monster did nothing wrong until he was denied by society. Similar to Denominated, Victor Frankincense lacked the proper nurture as a child. Although not thoroughly described in the book, his father spent his younger days perpetually occupied by the affairs of his country (Bloom 178). His mother died of Scarlet fever Just weeks before he left for Inconstant. Victor was also in love with his adopted cousin, Elizabeth, and had further plans to marry her. Victors childhood was not ideal, and having his mother pass shortly before his experiment could have greatly effected the outcome. In the beginning of Victors experiment at Inconstant, Victor hoped that by creating the monster, he would gain a better understanding of Tie. However, little 010 en Know, ten monster would Instead destroy Nils Tie. E monster kills William, Victors family is in danger of being killed, but Victor does not warn anyone. Victor also knows the creature killed William but refuses to step forward when Justine is being questioned because he doesnt want his family to think he is crazy. The monster may have killed William, Henry, and Elizabeth, but Victor created the monster. Victor also knew who killed William and never said a word when Justine died. So, who is the real monster here? Jesse Detainm ents committed the crimes he did because he followed the example his father set for him. He didnt mean to hurt a young innocent girl, but his father mentally corrupted him. Jesse observed the aggression and sick behavior of his father as a child; therefore, he was more likely to repeat them. Never knowing what a stable family life was like, Jesse committed a horrible crime on account of his fathers atrocious parenting. So, who is to blame in these situations? Jesses father set him over the edge, and Victor ignored the monster, giving him no love or attention whatsoever. Therefore, the monster went to drastic measures. Because their basic psychological needs were not met, both Jesse and Frankincenses creature acted rashly and without reason. Despite his unnatural birth, Frankincenses creation exhibits the same attitude of a young child discovering the ups and downs of life. An example of this can be seen when the monster discovers fire, I found a fire which had been left by some wandering beggars.. In my Joy I thrust my hand into the live embark but quickly drew it out again with a cry of pain (Shelley 89). The monster has no life experiences and no one to show him right from wrong. The Delays can be named the monsters first returns. Although they may not have known it, they made him aware of human relationships and emotions. He eventually feels the need of physical pain and hunger and starts to steal the Delays food. The monster says he stops stealing the food because he found out that in doing this he inflicted pain on the cottagers (Shelley 96). The Delays first teach him kindness, love, and the bonds of family and friends. If he truly was a monster, he would have no capacity for love and companionship. Both the monster and Jesse Detainments never knew what it was like to love ND be loved. Although they may have witnessed different forms of the thought of love, they both never felt it for themselves. They went to catastrophic measures to find the nurture their life had lacked. Both of their actions may have been wrong, but Victor and Jesses parents take part in their rash decision making. It is important for children to be nurtured in order for them to succeed. Without nurture, their basic needs may not be met and this can lead to a corrupt adulthood. Sometimes it is not about what youve done, but how youve gotten there.

Benefits Provided By Digital Marketing For Entrepreneurs

Benefits Provided By Digital Marketing For Entrepreneurs There are way many conspicuous benefits being provided by digital marketing for both entrepreneurs and barons from any type of company all over Australia. According to statistics, almost 30% of the marketing budget is channeled to digital marketing and 50% of the data we receive as targeted audiences are from the internet. This leads to a profit of about 35% from digital marketing. These statistics show that digital marketing is so much cost effective and budget friendly in return. Away from these, there are the key contributing aspects that have aided the rise of digital marketing in Australia. Redesigning and refurbishment of the Mobile advertising This sounds odd at first since many people dislike mobile advertising from the first mention. This is because it is disruptive when browsing on the internet and something irrelevant for your preferences pops up on the screen. Marketers have found a new way of approaching this. They do this by embedding adds in a more reasonable, tidy, enticing but friendly way. This has geared the rise of digital marketing in Australia by a tonne. The Content Marketing Idea This is based on the long-term relationship with the customers who at first are randomly selected regardless of whether they are targeted or not. After some time, the unwanted customers will be sieved off due to their lack of interest. Since it is done online, the marketers will follow up their clients closely with more adds. The output for this kind of marketing has really proved to be immense. The Gigantic Facebook Platform Of all the social media platforms, Facebook has really taken a wave. The incorporation of video clips on this site has given a boost to the rise of digital marketing in Australia. Marketers have really given this opportunity to mega investments. It is through this that many Facebook users are able to access marketed products by only logging into their accounts. This is attributed to the fact that the human mind is easily swayed away by videos rather than static pictures. Online Shopping We all live in an era where we opt not to spend the time to go out shopping. Instead, we do this online. Many trading companies have collaborated mutually with online shopping sites to serve their customers with products and advertisements. The rise of digital marketing in Australia has not yet been experienced since every day, we wait for yet another revolution that will drive it further ahead.

Culture and Careers Essay Example | Topics and Well Written Essays - 1250 words

Culture and Careers - Essay Example Thailand is one of the most popular countries to visit. In cultural terms, there are several practices and beliefs that are rather distinct and different from Western societies. The traditional Thai greeting ‘wai’ is expressed with the two palms pressed together in a prayer like way. Acknowledging a ‘wai’ and returning is expected of everyone. Thai culture lays a significant amount of spiritual importance to certain parts of the human body. It is said that one should avoid pointing his or her feet at people, or even touching people with the feet, propping up the feet on tables, or stepping on people seated on the ground. In comparison, the head has much more importance and it is well-thought-out to be very rude to touch other people on the head. As well, it is said that people should not sit pillows since they are meant resting the head (Jones, 2003). The major religion which is followed in Thailand is Buddhism which is majorly influenced by the traditional beliefs which are associated with the ancestral and natural spirits. The belief of having spirits is incorporated in their Buddhist cosmology. On the basis of this belief Thai people own spirit and miniature houses which they believe contain live spirits. They provide food and drinks to such spirits which they believe keep them happy. According to the Thai people beliefs and their culture if these spirits are not happy they will impede the major portion of the household and will create chaos. Such spirit houses are found in public places and also on some of the streets of Thailand. In certain rural areas of Thailand, food is served while people are seated on the ground. Stepping over food is considered yet another very rude gesture and a source of immense embarrassment for a Thai host. At practically any place in Thailand, if one sees a pile of shoes at or close to the entrance of a home, shop, or a guest house, one should remove their own

Administration Issues Essay Example | Topics and Well Written Essays - 500 words

Administration Issues - Essay Example The company’s background problems revolved around the product of the company known as wall tiles. The tiles were plain white ceramics. Being plain white was a major characteristic that gave the tiles their order qualifier. In the supply chain maintaining this product in its original state posed problems for the company (Oliver, Webber, 1982 pp. 65). With increasing competition the company could no longer retain its hold on the market as long as its order qualifier was un-altered. The survival of the company could be secured through diversification and finding new order qualifiers. The ‘new concept products’ made the company to come up with a corporate policy for designing, manufacturing and selling ranges of well designed, high quality, coordinated fashion home ware. This was aimed at reversing the image that was held of the company’s products. It would also give it the power to compete in a totally different growing market sector (Oliver, Webber, 1982 pp. 65). With the new product concept the company realized success but administrative problems were still there. The introduction of new products continued to irritate the company’s administration. The stock of finished goods was huge and dealing with it presented a problem. Distribution costs had also grown so that the profits being obtained on the old concept products had gone down considerably. The problem of planning was cropping in because new capacity was needed for the manufacture of new ranges. The distribution system was also not suitable for the newly introduced operations. The molding department was also having labor unrest because of the payment scheme being used at the time. The problem here was that jobs had not been redesigned as well as the system of payment which could take account of the manufacturing methods that had changed. In conclusion, the focus of the paper was on administrative problem in HG Ceramics Company with the inclusion of the order qualifiers and orde r winners. HG Ceramics Company in its new concept products was presented with a number of administrative products among them the problems in the distribution system, irritation from new product introductions, increased distribution costs, need for planning in order to create the capacity for the manufacture of the new ranges, unsuitability of the distribution system for the new operations and the labor unrests because of the unsuitable scheme of payment within the molding department.

Write a detailed analysis of the poem Last House especially concentrating on style Essay Example for Free

Write a detailed analysis of the poem Last House especially concentrating on style Essay The poem begins with a dramatic opening. Like the dead march. The use of a simile is effective here because it evokes the notion of finality of death and destruction even before you have finished reading the whole line. The slow beat of destruction is evident throughout the whole of the first stanza. A hum; a waver; a trickle of mortar; a pause; This is reinforced by the poets use of punctuation. The tone created in this stanza is of a melancholy nature and we can sense Fanthorpes regret that the cinema is been torn down. The idea of finality is continued in the second stanza with the phrase This is the last performance. This is emphasised by Fanthorpes use of half-rhyme doubtfully / fall which enacts the disharmony of the destruction of The Regal cinema by hinting at a rhyme which the reader does not get. The tone changes in stanza three to one of nostalgia when Fanthorpe evokes the memories that the crowd has of going to the cinema in the past. She uses onomatopoeic words whistling and yodelling to recreate the excitement of the audience waiting fro the film to begin. The nostalgic tone continues in the fourth stanza as she reminds the reader of the range of cinematic experiences. She uses alliteration, men in macs at matinees to create sordid implications which are emphasised by the regularity. The use of the tactile onomatopoeic word oozing helps create the environment in the cinema when watching a touching film and also establishes the dismal atmosphere of watching the cinema being torn down in the poem. The poem returns to the present in stanza 6 and begins with a question, Where now the oilfields of ketchup, the acres of hair? indicating that something is not right. Fanthorpe questions where the cinema-goers are now going to go all dresses up and with their chips. The final stanza has a haunting tone with use of shades. This is reinforced by the list of famous dead actors Garbo, Garland, Groucho, Welles, Goofy, Wayne which create the image of ghosts. It also possibly suggests that the cinema is now also one of the dead; as once it is torn down, it will no longer exist. The overall intention of the poem Last House, by Fanthorpe is to tell her readers about her feelings as well as describing what she and fellow bystanders saw and the way in which she responds to the scene. I find it interesting how Fanthorpe uses the most appropriate language to achieve the poignant atmosphere of the poem.

John Milton :: essays research papers

John Milton was born in London, England (1608), to Sarah Jeffrey and his father, who was also named John. His mother was the daughter of a merchant sailor. His father was a law writer and also composed music. He inherited a love for art and music from his father. By the time he was twelve he entered Christ’s college, Cambridge, where he wrote much religious poetry in Latin, Italian, and English. Milton was picked on often in the University, and he was expelled after starting a fist fight with his tutor. After that he spent six years at his father’s home, spending his days writing. During those six years he wrote: L'ALLEGRO, IL PENSEROSO (1632), COMUS (1634), and LYCIDAS (1637). In 1635, John Milton and his family moved to Horton, Buckinghamshire, where he continued his studies in Greek, Latin, and Italian. He traveled to France and Italy in the late 1630s, meeting the theologian Hugo Grotius in Paris, France, and the astronomer Galileo in Florence, Italy. Milton returned to London in 1639, where he set up a school for his nephews. He did not write much, for he was silenced by the civil war for twenty long years. Milton was concerned for the puritan cause, so during the civil war, he wrote a series of pamphlets against episcopacy (1642), on divorce (1643), in defense of the liberty of the press (1644), and in support of the regicides (1649). After the death of King Charles, Milton published THE TENURE OF KINGS AND MAGISTRATES (1649) sustaining the view that the citizens had the right to overthrow and punish tyrants. In 1951, he was faced with several unpleasant occurrences. He lost his eyesight for one, but even after that was put on trial for his controversial writings and political opinions. After the Restoration of Charles II in 1660, Milton was arrested as a noted defender of the Commonwealth, but was soon released. Milton paid a massive fine for his opposition. Besides the publicly setting fire to his works EIKONKLASTES (1649) and the first DEFENSIO (1651) in Paris and Toulouse, Milton escaped from further penalty following Restoration, but he lost much of his money and became a reasonably poor man, although Paradise lost sold over 1,800 copies.

Indigenous Religions Essay

(1) In chapter 2, the textbook author uses various terms for â€Å"indigenous religions†: traditional, aboriginal, indigenous, tribal, nonliterate, primal, native, oral, and basic. Select four or five of these terms and discuss why you believe each of those terms is applicable to the religions covered in this chapter. (2) Why do so many indigenous religions have such a reverence for nature? Indigenous religions have such a reverence for nature because they have deep respect for Earth. It has strong spirit, and lots of item that could contain spirit. Mother Nature offered them so much land to love and to do a favor back in return and shows their love to her. Nature is a living energy to some people belief the same as people. The word indigenous refers to land and earth as well, which involved nature itself. (3) Discuss several of the sacred practices that are common in indigenous religions. Some several sacred practices that are common indigenous religions are that they do are having dances around the fire. They sometime huddle together and do some kind of sacrifices or ceremony to show their holy respect for their belief. (4) Discuss the state of indigenous religions today. Short Answer Questions (2 points each): (5) What is animism? (6) In general, what is the relationship between the human and animal worlds among indigenous religions? (7) How do indigenous religions, in general, select their â€Å"sacred spaces†? (8) How are ancestors viewed in most indigenous religions? (9) What â€Å"big events† in life are usually marked by ceremonies in indigenous religions? (10) What is a taboo? What are some examples of taboos in our modern culture, and are they religious or cultural in nature? (11) What is a shaman, and what role does the shaman play in indigenous religions? Shaman is a scholar who help guide people on their spiritual journey.

Product Differentiation Essay

Definition: Development or incorporation of attributes (such as benefits, price, quality, styling, service, etc.) that a product’s intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics. Source: http://www.businessdictionary.com/definition/product-differentiation.html Today, the market is crowded with similar brands, clamoring for the attention of customers. In order for their brands to stand out, companies strive hard to make them appear different from competing brands. This is product differentiation. Product differentiation is an objective that a business may try to achieve through its marketing. Any business, must try to differentiate products from those of competitors, so as to gain a ‘competitive edge’ over them, thereby attracting more customers. This difference can be achieved by altering the product- making it better than that of the competitor’s or it can be ‘perceived’- such as a strong brand identity developed in the promotional campaign. Need for product differentiation:  usually customers cannot tell the difference between competing products- hence the need to differentiate developing a competitive advantage Focus and differentiation A product may have a lot of attributes, but it is essential to focus on only few of the attributes. Eg: Volvo-safety, BMW-performance : but it doesn’t mean that Volvo does not perform or BMW is not safe. They have just focused on those aspects of their products. Therefore their products will be differentiated on that particular attribute. If a product claims to be good at everything, you run the risk of consumers not believing what you say, even though you may have all those attributes. If a product is focused: 1) more credible 2) customers will think that they are as strong in other areas. What to differentiate: Easiest way to differentiate is on price, but it is least effective as competitors can always copy it easily.Example: Indian computer market included companies such as HCL and IBM. Then came Siva from sterling computers which sold it’s computers at a cheaper price. Therefore others followed suit, and then Siva had to further differentiate it’s product in order to attract customers as competing products were similarly priced. Hence, it is better to differentiate on other attributes such as- features, performance, reliability, reparability, design, style, performance and so on. Examples: 1) Blackberry- Differentiated by addition of BBM in their smart phones. Although other smart phones with IM platforms existed, Blackberry was the one of the first to offer this service to customers as a standard on it’s devices. Their competition did not have any such service at the time. This attracted customers. 2) Promise- People thought promise was different from other toothpastes as it had clove oil however even some other toothpastes had clove oil, but only Promise focused on this attribute and hence it was perceived as a differentiating characteristic. 3) Hero Honda motorcycles- differentiated in terms of fuel efficiency- â€Å"fill it shut it, forget it† Branding and Product differentiation Branding is one way of differentiating products and services. Industries like the garments and tobacco industries, for example, use branding very effectively as the products within these segments are often very similar and have little to distinguish themselves from each other. Branding helps to retain customer loyalty. Example: Smokers, are very particular about their brand and believe that no other brand can satisfy them. In an experiment, 300 smokers who were loyal to 3 major brands were given an unidentifiable sample of each brand to smoke and were asked to identify their own brand. The result: only 35% were able to identify the brands; and under the law of averages, pure guesses accounted for a third of correct identifications. The reason for this was that brands of cigarettes within the same category (menthol for example) differ very marginally in terms of strength, flavour  and taste, and it is difficult for a smoker to truly distinguish between them. The reason why a smoker is loyal to a particular brand is the advertisment. Eg: Charminar: â€Å"it takes charminar to satisfy a man like you† – reinforces that only Charminar can satisfy the man who smokes them! Product differentiation vs USP USP is not the same as Product differentiation. USP refers to advertising to communicate a product’s differentiation while Product differentiation is the process of describing the differences between products or services. Types of differentiation: Horizontal Differentiation: is by the customer’s preference/taste of certain characteristics of the product. (Same qualities/price, different style/taste/colour) Perceived value remains the same. (eg: different colours of lipsticks) Vertical: Products differ in some characteristic which all consumers agree is best. Based on quality. Prices differ as perceived value differs (eg: Different brands of lipstick: Mac, Lakme, Lipice) Horizontal differentiation is about consumers’ wants and preferences, while vertical differentiation focuses on the consumers’ willingness to pay for the quality. Remember: DO NOT offer wildly exaggerated differentiation that the market does not want. (eg: High priced men’s toilet soap â€Å"Aramusk† was unsuccessful due to price) DO NOT negate useful and expansive differentiation by under attending to other parts of the product- service package. The difference should be OVER AND ABOVE the MINIMUM expectations.†¨Example: Fancy hotels with poor service The product is not differentiated until the CUSTOMER understands the difference . The consumer perception is what matters.

Alices Adventures In Wonderl essays

Alice's Adventure's In Wonderl essays Alices Adventures In Wonderland The book begins with a girl whose name is Alice. On a golden afternoon Alice and her sister decided to read a book without any pictures. After reading the book Alice fell asleep and dreamt of wonderland. It begins with a white rabbit. The rabbit was running along while caring a pocket watch and saying Im late, Im late, for a very important date. Alice was curious and decided to follow to see what was the trouble. Alice chased the hurrying white rabbit, down into a hole. The hole was the entrance to wonderland and it was very deep, so Alice went down, down, down all the way and finally arrived at the floor, there was a glass table and a small door. There was a key on the table. So Alice wanted to pass through the small door, but Alice was not a small enough to pass through the door. Alice tried to be small by drinking a glass of juice on the table. Alice was small somehow, but next Alice was too small to get the key on the table. Eventually she just climbed through the key hole. On the other side of the door was a forest. Alice met many wonderful things and people like, flowers that were people, a cat that talked, a caterpillar that smoked and somewhat friendly and two mad haters that loved to drink tea. They all gave her advice along her journey in search for the white rabbit. Alice eventually traveled along and ran into trump kingdom. There was a queen, who was very caprice and cruel. She loved to play croquet game, to off someone's head. In the trial, Alice's body was gradually large. Heart king and queen condemned Alice to exile, and many cards started rushing down towards her. She gave a little cry, feeling a bit afraid and angry and tried to get them away from her and found herself lying by the river, with her head on her sister's leg. This ended up being the ending of Alices dream. She was out of wonderland. Characters of this book are all wond ...

Bilingualism Essay Example | Topics and Well Written Essays - 2500 words

Bilingualism - Essay Example eaching and measuring tools for bilingualism have not yet been sufficiently developed, evidences that bilingualism is good and productive for individuals point to the direction that more work be conducted in refining both teaching and measuring tools. A bilingual person is someone who speaks two languages. A person who speaks more than two languages is called multilingual (Birner n.d.). According to Chan (1998) the definition of bilingualism can be arbitrary due to different connotations for different people. Bloomfield, an American linguist defines bilingualism as a native like control of two languages. Thià ©ry, a French linguist defines a true bilingual as one who can at all times be taken for a native speaker by native speakers of either language. Haugen, a Norwegian-American linguist says that bilingualism starts when a speaker of one language can produce complete and meaningful utterances in another language. Diebold states its compliment that a type of bilingualism commences when a person begins to understand utterances in a second language. Bilingualism or multilingualism is no longer a rarity in today’s world. With the promotion of English as the global language most societies today know English as well as a native language and sometimes even a regional language. A lot of people, too, especially those who function in international circles have become multilingual in order to accomplish their everyday tasks. People become bilingual by acquiring two languages at the same time in childhood as in the case of most countries where the medium of instruction is different from the native language or in cases where the educational system provides for learning more than one language. Bilingualism can also be achieved by deliberately learning a second language, like in the case of migrants who have to learn a second language if they have migrated to a place where a different language is used. In order to develop bilingualism, the individual must be exposed to both

International marketing Essay Example | Topics and Well Written Essays - 1000 words - 5

International marketing - Essay Example companies, in particular, are increasingly going global to ease competition pressure in the domestic market and to explore new market opportunities for growth. Pig meat is one of the agricultural products that are produced in large quantities in the U.K. Statistics show that the production of pig meat has been increasing every year in the country. Unfortunately, the production appears to outweigh the demand available considering that a section of the U.K. citizens does not eat pork because of cultural issues. Accordingly, the low demand for pig meat has been affecting most farmers negatively because it results in losses for farmers as they are forced to lower their prices because of the low demand. In March 2015, the U.K pig meat production totaled 69,300 tons, accounting for about 5% increase compared to the same March 2014 (Pig World 2015). The high production of pig meat experienced in recent months has resulted in a huge drop in prices. Therefore, the best way to save the U.K. pig farmers is perhaps to look for new market opportunities in the global market where the demand for pig meat is high. China will be the right target market for the U.K. surplus pig meat. This is because of the high demand for pork in China. Studies show that China is the worlds leading consumer of pork, which accounts for more than three-quarter of the meat consumed in the country. Currently, each Chinese consume an average of 84 pounds of pork every year (Hoffman 2014). The high consumption of pork is attributed to the fact that pork is the meat of choice among Chinese people. In fact, pork consumption in China is projected to reach more than 70 million tons by 2017(Larsen 2012). Accordingly, this makes China a lucrative market for expansion for U.K. pig farmers. Considering that China is also the most populous county in the world with more than 1.3 billion people, who eat pork, this is certainly a lucrative pork market that must be exploited by the U.K. pig meat producers who